您好，我是張令雅，具備 2 年科技產業專案管理與數位行銷經驗。過去曾負責科技論壇、行銷專案的規劃與執行，累積了跨部門釐清需求、整合資訊與推進專案的實務經驗，也培養出從商業目標、受眾行為與數據表現拆解問題的思考方式。

在工作過程中，我發現自己最有熱情的並非單純執行專案，而是整理複雜資訊、釐清問題背後的原因，並透過研究與分析形成具體洞察。因此，我持續投入研究方法、使用者行為與數據分析相關學習，並完成 Nike Training Club App 體驗研究專案。透過分析 451 則使用者評論、執行深度訪談、歸納問題與驗證假設，我將分散的質化與量化資料整理為清晰的研究發現與優化方向。

我期待未來能在重視研究品質與邏輯思考的團隊中，結合議題理解、資料分析、報告撰寫與跨部門協作經驗，協助團隊釐清問題、理解目標族群，並將研究結果轉化為具體且具決策參考價值的洞察與建議。

Hello, I'm Lingya Chang, with two years of experience in technology project management and digital marketing. I have planned and delivered technology forums and marketing projects, gaining hands-on experience in clarifying cross-functional needs, synthesizing information, and driving projects forward. These experiences also shaped my ability to break down problems through business goals, audience behavior, and performance data.

Through my work, I realized that what motivates me most is not execution alone, but organizing complex information, identifying the causes behind problems, and turning research and analysis into actionable insights. I have continued developing skills in research methods, behavioral analysis, and data analysis, and completed a Nike Training Club App research project. By analyzing 451 user reviews, conducting in-depth interviews, synthesizing findings, and testing hypotheses, I transformed qualitative and quantitative data into clear research findings and improvement directions.

I hope to contribute to a team that values research quality and logical thinking, combining issue analysis, data interpretation, report writing, and cross-functional collaboration to clarify problems, understand target audiences, and translate research findings into insights and recommendations that support decision-making.