您好，我是張令雅，具備 2 年科技產業專案管理與數位行銷經驗。過去負責科技論壇、SaaS 行銷專案與跨部門協作，培養了我從商業目標、使用者需求到專案落地的整合能力。
在工作過程中，我發現自己最有熱情的並非單純執行專案，而是理解使用者行為、發現問題背後的原因，以及思考如何透過更好的流程與產品設計改善體驗。因此，我投入使用者體驗相關學習，並完成 Nike Training Club App UX Redesign 專案，從評論分析、使用者訪談、資訊架構重整到 Prototype 驗證，完整實踐研究與設計流程。
我期待未來能在重視產品思維與使用者體驗的團隊中，結合研究分析能力、跨部門協作經驗與對人的觀察敏感度，協助團隊打造更清晰且有價值的產品體驗。
Hello, I'm Lingya Chang, with 2 years of experience in technology project management and digital marketing. I have worked on technology forums, SaaS marketing projects, and cross-functional collaboration, building the ability to connect business goals, user needs, and project execution.
Through my work, I realized that what motivates me most is not simply executing projects, but understanding user behavior, identifying the reasons behind problems, and thinking about how better processes and product design can improve the experience. To deepen this direction, I studied user experience and completed the Nike Training Club App UX Redesign project, covering review analysis, user interviews, information architecture restructuring, and prototype validation.
I hope to join a team that values product thinking and user experience, where I can combine research and analytical thinking, cross-functional collaboration, and sensitivity to human behavior to help create clearer and more valuable product experiences.
2024.08 — 2025.08
專案企劃
Project Manager
主導品牌旗下的科技論壇，依據商業目標規劃專案架構、資源配置與執行流程，將專案毛利穩定控管在 20% 以上，兼顧活動品質與營運效益。
協同執行 SaaS 品牌活動（AWS 黑客松競賽、新創高階晚宴），統整客戶需求、技術主題與受眾溝通重點，轉化為活動架構、議程包裝與對外宣傳內容。
Led the planning and execution of branded technology forums — structuring project goals, resource allocation, and execution workflows while maintaining gross margins above 20%.
Collaborated on SaaS brand events (AWS hackathon programs, executive networking evenings), synthesizing client needs, technical themes, and audience insights into event structure, agenda framing, and external communications.
Project Management
Event Production
SaaS
預算控管
Budget Control
2021.09 — 2022.10
行銷企劃
Marketing Specialist
負責 Meta 廣告投放，透過 A/B Testing 驗證受眾偏好，並依投放數據調整素材方向與溝通策略。
整合產品特色與客戶情境，製作 B2B 導向社群內容與行銷素材，協助技術資訊轉化為受眾易理解的溝通內容。
規劃科技展覽內容，整合產品資訊、目標受眾需求與現場互動流程，設計展區動線與溝通重點，提升產品展示的理解效率。
Managed Meta ad campaigns and conducted A/B testing to evaluate audience preferences, using performance data to refine creative direction and messaging strategy.
Translated product features and customer use cases into B2B-oriented social media content and marketing materials. Planned technology exhibition content integrating product information, audience needs, and on-site interaction flows.
Meta Ads
A/B Testing
B2B Marketing
展覽規劃
Exhibition Planning
2021.02 — 2021.07
數據行銷實習生
Digital Marketing Intern
以 Google Analytics 觀察流量與互動數據，分析使用者行為路徑並定義轉換瓶頸，作為行銷內容迭代調整的依據。
Used Google Analytics to observe traffic and interaction data, analyze user behavior paths, and identify conversion bottlenecks as a basis for content iteration.
Google Analytics
流量分析
Traffic Analysis
02
作品集專案
Portfolio Project
NTC App UX Redesign Case Study
2025.12 — 2026.03 · UX Research / IA / Prototype
從 451 則 Google Play 評論分析、6 位首次使用者訪談，到資訊架構重整與 Prototype 設計，重新梳理首次使用者從探索到開始訓練的流程，降低訓練前的理解成本與決策負擔。
From analyzing 451 Google Play reviews and interviewing 6 first-time users to restructuring information architecture and designing a high-fidelity prototype, this case study explores how to reduce cognitive cost before starting a workout.
2018.09 — 2021.08
新聞學系 學士
Bachelor of Journalism
廈門大學馬來西亞校區
Xiamen University Malaysia Campus
在馬來西亞國際學習環境中完成大學學業，培養跨文化溝通、研究與內容製作能力。
Completed undergraduate studies in an international learning environment in Malaysia, developing cross-cultural communication, research, and content creation skills.