Linya Chang
Marketing Specialist with a strong team orientation. Experienced in digital marketing and social media management. Possesses finely honed project management skills cultivated through roles as a Marketing Specialist and Digital Operations Intern.
My Resume
Here is a summary of my experience.
Professions
Marketing Specialist
ICP DAS
Sep 2021 - Oct 2022
Key Responsibilities and Achievements:
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Curated six technology exhibitions, highlighting product advantages that meet B2B customers' needs under trends like low-carbon manufacturing.
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Analyzed social media present of major competitors, created strategic content and graphic design to target B2B customers.
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Initiated the YouTube video series "ICP DAS Solutions," significantly enhancing visibility and awareness of the solutions offered.
Marketing Intern
Capturemiracle
Feb 2021 - Aug 2021
Key Responsibilities and Achievements:
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Supervised user acquisition using Google Analytics to optimize the purchase journey, resulting in a 135% increase in conversion rates through effective team collaboration.
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Curated social media campaigns(sweeptakes), leading to a 115% growth in Facebook followers.
Photographer
TEDx Petaling Street
Sep 2019
Key Responsibilities and Achievements:
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Captured interactive and emotionally expressive moments, showcasing creativity and the sparks of possibility at events.
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Collaborated and communicated with the TEDx team to ensure my work aligned with the event value.
Education
Honors Degree
Xiamen University Malaysia
2018-2021
Activities and Societies
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Relevant Coursework: Principle of Marketing, Qualitative method in Media Research, New Media Ecology.
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XMUM Photojournalism Award: Award recieved under the topic of “Local in Malaysia” in 2019.
Professional Certificates
Google Analytics Certification
Skillshop
Google Ads Certification
Skillshop
Score 830/990
TOEIC
Contact
I'm always looking for exciting opportunities.
Let's connect.
+886 921507662